Master Product Analytics

Part-Time • 8 Weeks

⭐️   4.8/5 Rating

Become A True Data-Informed Product Manager By Mastering Product Analytics - With The Most Hands-On, Real-World Bootcamp Out There.
Apply Now


Become a Data-Informed Product Manager

Books & YouTube videos cannot help you truly understand data & analytics.

To really learn these things, you need to go & do them in the real world.

This bootcamp is as hands-on & real-world as it gets. You'll learn cutting-edge theory around metrics, experimentiation & tracking...

HOWEVER - most importantly - you'll be putting all this into practice, in the real-world, with real metrics, real users & building a real product.

You will walk out our doors confident, effective & data-informed as a product leader.



Completion rate

Our learn-by-doing approach plus authentic, hands-on support means you are engaged from start to finish


Average Review

Unlike theoretical courses or books, we get you to experience what building great products is ACTUALLY like in the real world



If you're not happy at any point with any bootcamp, we refund 100% of the cost.


Not Happy? Get Your Money Back.

In terms of the bootcamp's outcomes, we guarantee you will:

  • Become part of the rare few product leaders able to work with data, from setting company objectives down to tracking individual experiments
  • Integrate analytics & run multiple data-informed experiments
  • Build & work with no-code prototypes
  • Be confident applying 10+ leadership & metric frameworks
  • Learn how to launch a profitable product for £50, rather than £500k, to unlock new - or leverage existing - opportunities
  • Unlock promotion & senior leadership roles

We are so confident in our extremely hands-on, real-world approach that we offer a 100% moneyback guarantee. That means, if you request a refund at any point during the programme, you will receive it immediately, no questions asked.

We are the ONLY company that offers this, as our completion rate & customer satisfaction scores are so high (I've never seen Reforge, Product School, Mind the Product, etc., even post their success metrics.)


A Radically Hands-On, Modern Curriculum

To become a true leader, you need to understand great theory. We agree. But to get real value, you need to put that theory into practice, in the real-world.

Product is messy & nuanced. That’s why everything we teach you is designed to be as hands-on & actionable as possible, so you are able to actually put it into practice, whether developing new - or improving existing - products in your day-to-day role.

Integrate Real Analytics, With a Real Product, With Real Users.

As well as mastering your own product analytics playbook, to really internalise everything we teach, you will be working on your own product with real target customers, real analytics & real users.

You then present that process & the outcomes you achieved in a final case study in Week 8.

This week, we will define your product offer, learn the theory of leadership metrics - and you'll then set your initial, unique product metrics. Specifically, we cover:

  • Select your no-code application template
  • Defining your own Lean Canvas
  • Good metrics v. Bad Metrics
  • Metrics as experiments (Build-Measure-Learn)
  • Metrics for goal-setting (OKRs)
  • Metrics for measuring success v. discovery
  • Assignment: Define your AARRRR-flow metrics

  • Intro to Week 2
  • How to write good hypotheses
  • Different analytics tools for different purposes
  • How to set up analytics
  • Working with Airtable & Test Cards
  • Assignment: Write your own key hypotheses & experiments

  • Intro to Week 3
  • Mixpanel integration
  • How to create a dashboard on mixpanel
  • How to focus on the most important metrics on a dashboard
  • Understanding the numbers
  • Assignment: Integrate & test your key product analytics with your no-code application

  • Intro to Week 4
  • What is qualitative data?
  • When to use quantitative v. qualitative
  • B2B v. B2C
  • How to run hypothesis-driven user tests
  • Assignment: Interview 5 of your users

  • Intro to Week 5
  • Intro to key prioritisation methods
  • Opportunity heatmapping & 5 Whys
  • Prioritising feedback
  • Refining hypotheses and creating new ones
  • Picking your next hypotheses & defining experiments
  • Assignment: Define next experiments

  • Intro to Week 6
  • Handling ideas, not opportunities, from stakeholders
  • Solution prioritisation: ICE, PIE, I/E/U, Risk, Importance v. Urgency
  • How to switch from "idea conversations" to "opportunity conversations"
  • Impact mapping
  • Assignment: Mapping prioritisation frameworks

  • Intro to Week 7
  • Review prioritised learnings
  • Run new experiment

  • Week 8 Intro
  • Reviewing your product learnings
  • Reviewing your personal learnings
  • How to put everything into practice, in the real world
  • Reviewing your data-informed playbook
  • Assignment: Case study

Week 8 culminates in a 30min Case Study presentation with a lead mentor, where you will present everything you have done over the 8 weeks


Learn-By-Doing With a Micro Class of 20 PMs

Our product bootcamps are intense, hands-on & designed to get you out of your comfort zone. We pride ourselves on having a schedule that works for busy product people around the world. Every step of the way you'll receive support from your teacher, classmates & your weekly “squad”.

Live Sessions & Solo Work

Each week, you’ll be expected to get through video content, work on your real-world assignment & join our 2x live sessions. These live sessions are offered in two time slots to suit your time zone.
Beyond that, you’ll have 1:1s with the mentors & other students at whatever time suits your busy schedule.


Not “Just Another Course”

"Learning product is a scam. You pay $10k for a course just consisting of overly-theoretical videos & "live" sessions with 200 students sitting on a Zoom call, or spend $60k on an MBA that is completely out-dated!

We don't worry about "famous" teachers or brand names. Our success comes from a laser-like focus on putting cutting-edge theory into practice. To help you navigate the messy uncertainty of doing product in the real world. (something books & YouTube videos can't help you with).

200 happy alumni later, with zero funding, shows we are doing something right.”

Any questions? Book a quick call with me to learn more. Most students do this before enrolling:”



Join a Micro Class of 20 PMs Around The World

Effective learning comes from putting theory into practice, true. But also from the support & personalised advice of our product experts & your classmates.

Small cohorts mean we can provide careful, authentic support to help you get the most out of the bootcamp.

Bootcamp Alumni

Meet our Prod MBA Alumni

We're proud to work with aspiring product leaders, from founders to product leads, startups to corporates. We look for ambition & grit from bootcamp applicants, rather than years of experience.

"When my product actually generated revenue in Week 6, I realised how much I had progressed! I realised I was able to take something from start to finish in 6-8 weeks & achieve my initial goal of creating a revenue-generating product - whilst learning some new skills along the way."

"I used to really lack confidence in my role. Both in terms of how to have impact, but also how to take the next step in my career as a Product Owner. I am so much more confident since joining the programme! I even got a new role as a Growth PM. I’d never even thought of this as an option before, but I’m loving it!"

"The hands-on experience of actually bringing a real product to life was amazing. Fun & so useful for learning how I should approach existing products in my current role.

“Prod MBA's hands-on approach has really helped me grow as a product leader.”

“Prod MBA completely changed my mindset from just execution to being truly product-led.”

"I loved the mixture of independent study & live tutorials. Really helps the learning process."

"Great product frameworks. All easily accessible in Miro & super actionable in my product work."

"Prod MBA is a well-organised step-by-step process. You know what you need to do, when - and why."

"I loved the community supporting you on your product journey."

"I loved that it pushed me to change my mindset to understand my target customer and deliver value to them in a more effective way."

"Mixing individual progress with the outcomes up to you, with the support & accountability of the cohort was awesome. I always felt we were helping each other & providing feedback when needed."

“Before Prod MBA, even as a Head of Product I used to try to do too much & lacked a clear strategy to deliver value to customers & to the business. I've since used the MVO framework to completely realign my company around a billion dollar idea.”


Transparent and flexible payment plans

Unlike other courses who hide their prices, we are totally transparent with our online Bootcamp pricing & try to be as accessible & affordable as possible.

Next Bootcamp

Filling up fast!

Our Bootcamps tend to fill up pretty quickly which is why we open up months in advance. And we purposefully limit class sizes to 10-15 PMs to ensure each bootcamp offers a personal learning experience.


Got a question about our bootcamp?

Chances are at this stage you have a couple questions. We encourage our students to ask questions directly and you can arrange a quick call with us anytime. Jump on a quick zoom

Not necessarily, although we only take on less experienced applicants if they show grit, determination & strong product potential.

1. If you present a strong business case to your boss, many companies will cover the cost. We suggest using this template to maximise your chances of getting approval.

2. If you must pay yourself, you can split payments over 3 months (or 12 months for UK-based students). Please mention which option you would like to take when you apply.

It's also worth noting that a majority of students get a 20+% pay rise within 12 months, so you will make your money back within a few months.

Quite simply, our focus on hands-on, actionable learning. Great theory is an essential foundation, but real experience is only built in the real world. That's why we get you to build a real product with real users and, potentially, real customers.

"Live" classes with over 200 people? No contact with mentors? That's not how you learn effectively. Sure, you'll cover some interesting theory with Reforge, but nothing compares to the confidence & impact you will gain by building a real product from zero.

Not convinced? Not only do we publish our completion rate & customer satisfaction scores, but we also offer a 100% Moneyback Guarantee if you're not happy.

Yes, although this should never be the reason to join the programme. You will become a great product leader through experience & getting out of your comfort zone, not adding endless certifications to your CV.

Each bootcamp has 20 students. A small group means accountability, genuine support & a strong bond with your cohort.

Become a Data-Informed Product Leader

We help PMs & POs build their own product analytics playbook, become product leaders making data-informed decisions, and become confident in applying product analytics to any product they work on for the rest of their career.
Apply Now